Company Settings

What this tab does: Sets the default commission, attribution window, and landing page for every campaign launched under this brand. You can override any of these per campaign later. Industry-standard suggestions are pre-filled in placeholders — safe starting points if you're not sure.

Default landing page When a shopper clicks an influencer's tracking link, they land here. Usually your home page or a campaign-specific landing page. Use a stable URL — broken links lose sales. Discount code prefix 2–8 letters/digits. Used to mint unique influencer codes — if prefix is NIKE, codes look like NIKE-A1B2C3D4. Leave empty if your store doesn't issue discount codes (Keepface will still track sales via the link).

Default commission % Influencer's cut of each sale. Typical: 5–15%. Higher for high-margin items (cosmetics, software), lower for tight-margin (electronics, fashion). Cookie window (days) If a shopper clicks today and buys later, how many days do they still count as that influencer's sale? 30 days is standard. Shorter = stricter attribution; longer = more credit to early-funnel influencers. Refund holdback (days) Wait period before releasing the commission to the influencer. Covers your refund window — 14–30 days is typical. Set to your store's refund policy length.

What this tab does: How refunds are handled and which legal disclosures to require. Safe defaults: Proportional clawback and FTC disclosure on. Skip the rest if you're just getting started.

If a customer returns their order, what happens? Example: influencer earns $50 on a $500 order (10% commission). Customer returns 1 of 5 items ($100 refund). Proportional deducts $10 (10% of the $100 refunded) → influencer keeps $40. Full deducts the entire $50 → influencer keeps $0. Proportional is friendlier and what most platforms use. Tax entity (optional) Legal business name that appears on the influencer's payout statement / 1099 (US) / invoice (EU). Usually matches what's on your store's About page. Skip if unsure — finance can fill this in later.

Compliance gates — extra checks before money moves

Require FTC #ad disclosure Recommended Posts must include #ad, #sponsored, or equivalent disclosure for commissions to release. Required by US law (FTC Endorsement Guides) and most countries — protects both you and the influencer. Require content approval before payout Brand has to review and approve the post first. Catches off-brand or low-quality content, but adds review delay. Good for premium brands; usually overkill for everyday e-commerce.

What this tab does: Raise the commission % once an influencer crosses sales milestones — bonuses for top performers. Skip if everyone earns the flat rate from General.

Example tier ladder:

Sales 0–9: 10% (default from General)
Sales 10+: 12% (bronze)
Sales 50+: 15% (silver)
Sales 200+: 20% (gold)

The influencer earns the highest tier they qualify for on each sale.

Pick ONE tracking method — that's all you need to start.

JS Pixel — easiest. Paste 2 lines on your "thank you" page. ~2 min, no developer.

Shopify Webhooks — best for Shopify stores. Add 3 webhooks in admin, paste the secret here. ~5 min.

Postback (S2S) — for custom stacks. Your backend POSTs orders to Keepface. Needs a developer.

CSV Import — fallback. Upload historical sales or use when you have no integration yet.

Already integrated and just need to add filters? Sales are now coming in — head to Conversions to see them.

JS Pixel

Drop two lines on your checkout success page. Auto-detects Shopify / WooCommerce / GA4 dataLayer. No backend code.

Recommended

Snippet

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Custom carts: KFAffiliate.trackPurchase({ order_id, gross_amount, currency }) after the success event.

Allowed pixel origins One hostname per line. Required so the pixel only fires from your storefronts. Wildcards via *.brand.com.

Shopify webhooks

Reliable attribution + refunds without touching theme code. Shopify POSTs orders + refunds to Keepface directly.

Recommended for Shopify

Shopify store URL

Webhook URL — paste into Shopify

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Shopify admin → Settings → Notifications → Webhooks → Create webhook
Event: Order creation · Format: JSON · URL: paste above
Repeat for Refund created + App uninstalled
Copy the secret Shopify generated and paste below — all three webhooks share it.

Shopify webhook secret Leave blank to keep the current secret.

Server-to-server postback

Your backend POSTs conversions directly to Keepface. HMAC-signed for tamper-proofing — best fit for custom e-commerce stacks.

Conversion endpoint

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Refund endpoint

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Send body as JSON. Header X-KF-Signature: sha256=<hex> = HMAC-SHA256 of the raw body using your brand secret.

Postback signing secret

Outbound notifications

Optional. Keepface will POST every conversion + status change to this URL so your CRM / Slack / data warehouse stays in sync.

Your callback URL

Custom tracking subdomain

Optional. Serve click links as track.yourstore.com/… instead of kpfc.link/… for stronger brand trust + better click-through.

Tracking subdomain CNAME this hostname to track.keepface.ai. We'll provision the cert automatically.

CSV import

Bulk-upload historical conversions (backfill) or sync without any integration. Use Affiliate sales → Import.

What this tab does: Configures the public landing page where new influencers sign up to this brand's affiliate program. Pick whether sign-ups go live immediately or sit in a review queue, then open the full editor to customise copy, hero image, and benefits.

When someone signs up via the public page…

Auto-approve Recommended They get their tracking link instantly and can start promoting. Fastest growth; you can still pause individuals later if fraud appears. Manual review Sign-ups sit pending until you approve them on the Members page. Adds friction; useful for premium / invite-only programs.

Page content + URL

Hero image, copy, benefits, sign-up form — opens the full editor.

Open page editor

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Affiliate setup

Restrictions — which sales don't earn commission

Anti-fraud — auto-block suspicious activity